Lucy
(Xinyu)Zhu
A collection of selected professional and design projects, spanning brand identity, graphic design, and strategic collaborations. These works reflect both creative practice and applied thinking — from typography and club visuals to industry-facing campaigns. Tools: Adobe Illustrator, Photoshop, Canva, Procreate & more
2024 - Present
A selection of projects shaped through research, insight, and brand strategy.
Due to confidentiality, details remain high level, but each project reflects methods in positioning, cultural analysis, and consumer understanding that guide creative and professional outcomes.